Wear Sustainability


We are very happy to see you here. Would you like to take part in our Wear Sustainability Initiative? 

1. What is it about?

On September 15th, 2021 FOUR of our dresses started a journey with the aim of spreading the word about sustainable fashion. We want our message to reach as many people as possible, and we need your help! 

2. how will this work?

Each dress will start its journey from four different locations – Macerata and Verona (Italy), Madrid (Spain), and London (UK) but it could reach you wherever you are in Europe.

3. how will the dress travel?

It’s up to you. You can choose whichever way is best for you but please consider the environment. For example, you could give the dress to someone near you that you can reach on foot, by bicycle or public transport. Perhaps, you could pass the dress on to a friend, a family member, or a colleague. 

4. what happens when you get the dress?

When you receive the dress take a picture of yourself wearing the dress and holding up a positive message about sustainable fashion. Share it on IG tagging @_fouremme_. Give the dress to someone who is willing to do the same. We aim to pass each dress to 10 persons, so make sure the person that receives the dress is willing to pass it on. 

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